Car color is more than a style choice—it can influence resale value. Neutral colors like white, black, silver, and gray tend to attract more buyers, making them easier to sell. Bright or unusual colors may look exciting, but they often limit the buyer pool. Studies in the automotive industry show that neutral-colored vehicles often retain value better over time. For used-car shoppers, choosing a common color can mean faster resale and fewer price negotiations later.
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